Jesus was wandering around Jerusalem when he decided he really needs a new robe. After looking around, he saw a sign for "Mandelbaum, the Tailor."
He went in, and Mandelbaum prepared a new robe for him that was a perfect fit. When he asked how much he owed, Mandelbaum brushed him off. "No, no, there's no charge, but may I ask a small favor? Maybe whenever you give a sermon, you could just mention a little something about how your nice robe was made by Mandelbaum, the Tailor."
Jesus readily agreed, and as promised, plugged Mandelbaum's robes every time he preached. Some months later, he was walking through Jerusalem and happened by Mandelbaum's shop. There was a long line of people waiting for Mandelbaum's robes. He pushed his way through the crowd to speak to Mandelbaum.
"Jesus, Jesus, look what a marvel you've been for business," gushed Mandelbaum. "Would you consider a partnership?" "Sure, sure," replied Jesus. "Jesus and Mandelbaum it is." "Uh, no, no," said Mandelbaum. "It should be Mandelbaum and Jesus. After all, I am the craftsman."
The two of them debated this and many other topics for some time. Finally, they came to a compromise decision.
The new sign went up; it read: Lord & Taylor.